Build the skill
Build your Life.
From beginner to agency owner –
learn, grow, and build life on your terms.
See what’s inside →
the course
the
transformation
Everything you need to go from
beginner to agency owner.
Complete Beginner | Start with the fundamentals and build a strong foundation.
Content Creator | Create content that captures attention and builds an audience.
Digital Marketer | Turn content, platforms, and ads into real business results.
Strategist | Think beyond posting and build result-driven marketing strategies.
Client Manager | Win clients, manage campaigns, and deliver professional results.
Agency Builder | Build systems, lead a team, and scale your marketing business.
the
skill
stack
YOU DON’T LEARN ONE SKILL.
YOU BUILD A STACK.
-
- Introduction to Social Media Marketing
- Traditional Marketing vs Digital Marketing
- Career Paths in Digital Marketing
- Discipline & Systems for Success
-
- The Psychology of Attention
- Identifying Your Audience
- Brand Personality
- Content Pillars
- Content Structure: Awareness → Consideration → Conversion
- Types of Content
- Content Calendar
- Content Calendar Practicals
- Video Scripting
- Personal Branding
-
- Professional Setup Basics
- Facebook Account & Page Creation
- Instagram Account Creation
- Meta Business Suite Setup & Connection
- Posting from Meta Business Suite
- Automations in Meta Business Suite
- Meta Business Suite Key Features
-
- Meta Ads Manager Account Creation
- Meta Ads Manager Campaign Objectives
- Awareness Campaign: Part 1
- Awareness Campaign: Part 2
- Engagement Campaign
- Leads Campaign
- Traffic Campaign
- A/B Testing
- Ads Manager Payment Setup
- Meta Ad Library
-
- ManyChat Automation
- SMM Audit & Monthly Performance Report
- SMM Audit Practicals
-
- SMM Strategy: Monthly / Result-Based Planning
- SMM Strategy Practical
- Competitor Brand Analysis
- Study Client Before Onboarding
- Influencer Marketing
-
- Monthly SMM Packages
- SMM Pricing
- Proposal Creation
- Momentum & Mindset
- Pitching Your Clients
-
- Portfolio Without a Client
- Resume Creation
- Certifications
- LinkedIn Optimisation
- Job Applying Strategy
- AI in Digital Marketing
- Advanced Prompting Using RCTF
- Image & Video Generation Prompting
-
- Setting Up Your Agency
- Outsourcing & Hiring Your First Team Member
- Onboarding Your First Client
-
- Mock Client Project
- Course Summary & Next Steps
- Gift for Completing the Course
The
Roadmap
how
you
learn
ONE PROJECT
EVERYTHING CONNECTED.
CAREER PATHS
where can this
take you.
who this
is for.
if you’re willing to actually do the work…
you’re in the right place.
frequently asked
questions.
who’s
teaching.
I BUILT THIS COURSE BECAUSE
LEARNING SOCIAL MEDIA MARKETING
SHOULDN’T FEEL LIKE THIS.
You’ve got the information.
NOW BUILD
THE SKILL.
”The most expensive thing you can afford is
staying exactly where you are.”
everything you
always wanted
is on
the other side
of one decision
© 2026 OSBORN. ALL RIGHTS RESERVED.
LEARN SOMETHING. BUILD SOMETHING.
Build the skill
Build your Life.
beginner → marketer → freelancer → strategist → agency owner.
See what’s inside →
the course
58 VIDEO LESSONS
10 MODULES
QUIZZES
PROJECTS
RESOURCE VAULT
the transformation
Complete Beginner
Content Creator
Digital Marketer
Strategist
Client Manager
Agency Builder
the
skill
stack
YOU DON’T LEARN ONE SKILL.
YOU BUILD A STACK.
The
Roadmap
-
- Introduction to Social Media Marketing
- Traditional Marketing vs Digital Marketing
- Career Paths in Digital Marketing
- Discipline & Systems for Success
-
- The Psychology of Attention
- Identifying Your Audience
- Brand Personality
- Content Pillars
- Content Structure: Awareness → Consideration → Conversion
- Types of Content
- Content Calendar
- Content Calendar Practicals
- Video Scripting
- Personal Branding
-
- Professional Setup Basics
- Facebook Account & Page Creation
- Instagram Account Creation
- Meta Business Suite Setup & Connection
- Posting from Meta Business Suite
- Automations in Meta Business Suite
- Meta Business Suite Key Features
-
- Meta Ads Manager Account Creation
- Meta Ads Manager Campaign Objectives
- Awareness Campaign: Part 1
- Awareness Campaign: Part 2
- Engagement Campaign
- Leads Campaign
- Traffic Campaign
- A/B Testing
- Ads Manager Payment Setup
- Meta Ad Library
-
- ManyChat Automation
- SMM Audit & Monthly Performance Report
- SMM Audit Practicals
-
- SMM Strategy: Monthly / Result-Based Planning
- SMM Strategy Practical
- Competitor Brand Analysis
- Study Client Before Onboarding
- Influencer Marketing
-
- Monthly SMM Packages
- SMM Pricing
- Proposal Creation
- Momentum & Mindset
- Pitching Your Clients
-
- Portfolio Without a Client
- Resume Creation
- Certifications
- LinkedIn Optimisation
- Job Applying Strategy
- AI in Digital Marketing
- Advanced Prompting Using RCTF
- Image & Video Generation Prompting
-
- Setting Up Your Agency
- Outsourcing & Hiring Your First Team Member
- Onboarding Your First Client
-
- Mock Client Project
- Course Summary & Next Steps
- Gift for Completing the Course
how you learn
career paths
who this is for
FAQ
You’ve got the information.
NOW BUILD
THE SKILL.
”The most expensive thing you can afford is
staying exactly where you are.”
everything you
always wanted
is on
the other side
of one decision
© 2026 OSBORN. ALL RIGHTS RESERVED.
LEARN SOMETHING. BUILD SOMETHING.